Franklin Taggart's Blog

We all have busy times and somehow we need to carve out a little bit of time for marketing. In this video, I share a simple strategy for those weeks when I only have an hour to work with. Focus on one specific and clear offer, get the copy written for your offer first, make it short and sweet. Then to promote the offer, take advantage of a tool like Canva.com to create a simple social strategy, reuse one basic design, and schedule your social media posts to lead people directly to your offer. There are a number of ways you can use a small amount of time with a great marketing impact. The main thing to remember is that you can be very targeted with your offer and message, and you can be creative in how you draw attention to it. Discover Your Unique Marketing Modality Zoom workshop is coming up on February 25th and March 4th. Enroll here: https://franklin-taggart-coaching.teachable.com/p/discover-your-unique-marketing-modality-zoom-workshop #marketingworkshop #onlineclass #marketingstra

I've had so many clients, especially at the Larimer SBDC who have come to me ready to throw in the towel on their business because marketing has been too taxing and not effective. I've had others who have worn themselves out trying to learn new communication and technical skills that they don't have time for so that they can be more visible across social media platforms. I'm not going to say you shouldn't learn new skills, but for marketing, I believe if you leverage the strengths and preferences you have in a strategic way, you'll be better off than sticking with the learning curve long enough to master it. I landed on the concept of Your Unique Marketing Modality when I realized that I and my clients had better marketing experiences and results when we combined a few things in a highly intentional direction. As we all started to focus our marketing using our strongest communication skills, our influence and arena preferences, and our communities, great things

Eli Hans is a multi-passionate Renaissance man, having worked on his own for thirty-five years, reinventing his career several times, in television, special events production, as a voiceover actor, interior designer, life and business coach, holistic cancer coach, and his latest iteration as the writer and performer of his mostly one-man show: Out of The Blue, a Miraculous Musical. In 2009, he and his husband Joseph Bennett exited the American rat race by moving to an artistic ex-pat community in Mexico called San Miguel de Allende. Eight years ago, though flourishing in their new lives, Eli was diagnosed with a rare and aggressive type of cancer. That's when everything changed. Having about a 10% chance of survival, Eli focused 100% of his energy on his successful recovery. Confronting his mortality helped him realign his goals and for the past 6 years, he's been supporting others to discover their passions to create meaningful work, using their natural abilities to make a dif

There are certain things about life that we have very little control over. The inevitability of death, the basic level of intelligence we're born with, our personalities, and physical limitations are just a few of the cards we're dealt and have to learn to play with.  Everyone's hand is unique from everyone else's so the strategy that works for anyone else will have to be adapted or scrapped according to the hand we're playing. The same is true in our businesses. They are as unique as our fingerprints, and while some of the activities are similar from business to business, there is a unique set of circumstances and traits that every business owner must learn to play with. That was my motivation in developing the concept and practice of Marketing Modalities. I've seen that people who leverage their innate strengths and preferences in the way they bring their business into the world have a greater likelihood of success than when they try to use another person'

You have to try things in order to learn. Sometimes the things you try turn out as well or better than you'd hoped, sometimes they fall short. In this Coffee Break, Franklin shares some thoughts about things he's learned about failure. The successful software developer whose sophomore product tanked after nearly three years' investment of time and money. The well-known motivational coach and speaker who faced the pain of bankruptcy and a broken marriage. And Franklin's own story of changing course when his best songwriting efforts landed him a job as a carpet installer in a Nashville motel. Sometimes we need to regroup, redesign, and relaunch. Sometimes we need to move laterally to another opportunity. And sometimes we need to surrender to the greater scheme that is unfolding and ask to be shown our next place in it. #failure #selfdoubt #soulexpansion

▼▼▼Watch and Listen Below!▼▼▼ People who work for themselves have a unique opportunity to build and grow businesses in their own way and on their own terms. For many of them, there is no blueprint for the building process, and they find themselves getting stuck with unanticipated circumstances and challenges. In those times, self-employed people can feel like there is no help available and that they are completely alone with their difficulties. Larry Kaul is a resource for solo business owners in times like these and beyond. His decades of experience in starting and growing seven-figure businesses in which he’s been self-employed make him uniquely qualified to help other business owners through these tricky waters.  His Revenue Climber Expedition leads self-employed business owners to move faster in the right direction, identify critical elements that hold them back, find new pathways and change trajectories, and stop wasting time on actions that don’t work. Your next step is to schedu

Like many solopreneurs and freelancers, I've fallen for the belief that you have to be everywhere in order for your marketing to reach more people - every social media channel doing posts, stories, shorts, videos, live videos, reels, carousels, albums, polls, emojis, 24/7/365. And then you have to have a blog, a podcast, an email newsletter, a YouTube Channel, a snail mail publication, and a quarterly postcard to your old alumni mailing list. It was exhausting, impossible to maintain, and ineffective in reaching the right people for my business. A few years ago, I did an experiment. I evaluated all the marketing efforts I'd been doing to see which ones were getting the most desirable results. I wanted to know what they had in common. What I found ended up being the catalyst for my ideas around helping people identify their unique marketing modality. I discovered that the social media and content marketing content that was working best for me featured me in a speaking situation,

▼▼▼Watch and Listen Below!▼▼▼ If you have a product, service, or program priced over $3500.00, Yifat Cohen will help you sell many more of them. Yifat is a digital marketing pioneer and innovator who helps entrepreneurs create strategies and systems that routinely deliver remarkable revenue returns. How does she do it? In this interview she lets us look behind the curtain (spoiler alert: it’s all about using technology to build trusting relationships).  Yifat, also known as The Wizard of Jackpot Moments, is an international speaker, a digital engagement expert, an online community builder, and a live video aficionado. She was one of the first non-Google employees to be invited to speak to actual Google employees about their own products. After building a large community on Google+, which disappeared from the social media realm with little warning, she has become an outspoken advocate for “not building on rented property.” In other words, build your own community and bring people there

▼▼▼Watch and Listen Below!▼▼▼ Businesses need video. The problem is videos take time, talent, and technology which makes you feel overwhelmed, confused, and falling behind. Old fashioned marketing isn't going to cut it. You need a multi-platform digital presence that includes video. Sheryl Plouffe brings 25 years of experience in broadcast media to help six and seven figure businesses raise the bar in their video marketing with a 4-step process she shares in this episode of Your Own Best Company. With insights in the areas of planning, production, publishing, and promotion, Sheryl will show us how to streamline our video marketing process to achieve amazing results. Sheryl is also an in-demand speaker, motivating teams on personal branding and video marketing. Her live online media simulcast, Cash In On Camera features in-depth interviews with thought leaders, influencers, and experts from around the world. Download her resources bundle and schedule your first consultation with he

Craig Cannings from Freelance University gave me an opportunity to share some of my story on The Freelance Podclass. We talked a lot about how unexpected life events often turn into opportunities to find new expressions of our gifts. I shared a few lessons learned from choices I made that could have prevented many difficulties. And we talked about getting your business bases covered when life interrupts your normal. Please remember to subscribe and review, and definitely check out the many resources Freelance University offers to freelancers and solopreneurs. Thanks, Craig! Listen, subscribe, review, and share from your favorite podcast app or here:  https://www.freelanceu.com/freeupodcast/overcoming-lifes-disruptions/

  I recently had a wonderful conversation with my friends, Meridith Grundei and Joseph Bennett on their Are You Waiting for Permission podcast. We covered a lot of territory in our short time together, but there were some lovely nuggets to be found. Some of our topics: ** The important distinction between gifts and talents. ** Your gifts define your purpose. ** There are people here who are waiting to find you because they need your gifts. ** The creativity we imagine doesn't usually include the messy parts. ** A part of becoming masterful at something is the willingness to suck. ** Very often our struggle to master something becomes most difficult right before the breakthrough happens. Thanks, Meridith and Joseph for the fun conversation! You two are lights in my world! Listen here now: Be sure to subscribe and review! You can find Meridith: Meridith Grundei Coaching You can find Joseph: Joseph Bennett the artist/coach extraordinaire

  ▼▼▼Watch and Listen Below!▼▼▼ If you’re using LinkedIn for developing new business connections, you’ll want to meet Tracey Burnett. She helps, coaches, consultants, and other professionals identify their best-suited clients, create compelling messages, optimize their profiles, find their core audience, and develop strategies to build relationships in creative, authentic ways through consistent content creation and interaction. The results her clients experience due to her guidance in their LinkedIn activities keep them coming back.  30 years ago, Tracey Burnett found herself without a job, a home, or a relationship, and decided to go in a direction with her life that she’d never intended to go – entrepreneurship. She saw an opportunity in helping designers find corporate opportunities and dove into the world of coaching, consulting, and self-employment. Over the next two years, she generated $470,000 in revenue and her journey had only started. For the past few years, Tracey has seen

▼▼▼Watch and Listen Below!▼▼▼ From Idea to Product – Quickly – Regan Espinosa In addition to being a home health care occupational therapist and mother of three, Regan Espinosa has written and self-published seven books ranging from a Walking Dead themed devotional book and books for children who stutter. After her father died last year, she added inventor to her list of accomplishments.  An experience of having mementos left at his gravesite being blown by the wind into the cornfields next to the cemetery germinated into the idea for a container that can be placed at the gravesite within which small tributes, cards, letters, and pictures can be stored over time without being exposed to the elements or disturbed by cemetery maintenance. In this episode, Regan tells the story of The Visit Box from concept to prototype to attending a trade show to taking her first round of orders – all in less than a year. Learn more about The Visit Box here: https://thevisitbox.com See Regan's

▼▼▼Watch and Listen Below!▼▼▼ Google is the first place most people look when they need to find something they’re looking for. Is your business showing up in the searches they are doing for your products, services, or events? In this episode, One Thing Marketing Director, Brittany Murphy shares her top five tips for increasing your visibility on Google. She tells us what kind of content to have on our website, how to make sure it includes keywords and phrases people are searching for, how to format content on your site, how to integrate Google My Business, and much more. Over the last 7 years, Brittany has created over 300 digital marketing strategies for clients locally and nationally. As the Marketing Director, Brittany focuses on helping business owners get their phones to ring with new clients through optimizing their website and online presence. Through her strategies and team at One Thing Marketing, they have helped local businesses increase their revenue by an average of 30% eve

  ▼▼▼Watch and Listen Below!▼▼▼ While raising six children and running several businesses, Jillian Lee Antinora started to explore what she wanted for herself. Something of her own that wasn’t tied to family or business. With some time to reflect she began envisioning herself playing music on stage with a guitar. The only thing was, she didn’t play guitar. She signed up for lessons and that was the beginning of realizing her musical vision. In this interview, she tells us how she took each step in the succession from seeing herself onstage to learning guitar,  writing her own songs,  finding sources of encouragement and direction, and ultimately recording her first album, Make My Day. She also reveals how her positive mindset comes into play as she makes her commitment to make her vision a reality. More information about Jillian can be found at https://jillianleeantinroamusic.com Thanks for listening, subscribing, and reviewing!

  ▼▼▼Watch and Listen Below!▼▼▼ Technology has empowered millions of people worldwide to offer freelance services from anywhere with an internet connection. The past two decades have seen freelance careers explode as companies and organizations have begun contracting with freelancers for everything from graphic design to social media marketing to HR. And changes in the job market related to the COVID pandemic have caused these numbers to expand even more explosively. If you are one this growing number of freelancers, you’ll want to listen to this episode. Craig Cannings is the co-founder of Freelance University with his wife, Kelly. -He’s has had the privilege of helping over 20,000 students in 75 countries realize their dreams of launching a portable, freelance business and lifestyle. He’s also enjoyed the great freedom of working from home and traveling abroad while raising 5 wonderful daughters. Craig’s experience working with freelancers goes back to 2003 when he was building a com

▼▼▼Watch and Listen Below▼▼▼ Karen Diffey helps ambitious, committed introverts tap into their natural strengths to become inspiring, authentic, and confident leaders. She’s on a mission to help introverted women leaders be the best version of themselves - competent, fulfilled, and happy in work and life. She says “I know how overwhelming it can be not believing what you’re really good at. Revisiting challenging situations and constantly wondering how you could have handled things differently. As confusing as it may seem, there is a path from where you are now to stepping up to achieve your next level goals and I can show you the way.” Her clients describe her as intuitive, insightful, calm, and a guiding light to clarity. She challenges performance risks in a productive and positive way, building resilience and confidence. About herself, she says, “Personally, back in 2014 I was a Finance & Business Director. Outwardly, I was confident and put on a good show. Inwardly, I struggl

▼▼▼Watch and Listen Below!▼▼▼ Are you ready to toss out complicated overly automated tech and funnels that are expensive and time-consuming to build, never work as well as people told you they would, and honestly make you want to tear your hair out?   My guest in this episode is Cat Stancik, The Lead Boss.  She's going to share a simple and strategic approach to consistently fill your pipeline with highly qualified leads that are ready to buy, so you can hit your revenue targets predictably and spend your time the way you want. Known as the Lead Boss, Cat works with time-crunched Experts and Entrepreneurs, who want to multiply their 6 figures over and over again to scale past 7 and beyond. To download Cat's three-part training, including her one-hour-a-day lead gen strategy, social media swipe file, and close script, visit https://fullybooked.ceo !

  To access the worksheet Diana will be using for this podshop click https://bit.ly/WrongBookWorksheet In 2008, Diana Needham left the corporate world to focus on her own dream business: helping first-time self-published authors become Amazon bestselling authorities in their field. She’s guided hundreds of clients to their personal victories while doing what she loves most: helping people grow, prosper and make a greater impact.   Along the way, Diana became a certified business coach and earned multiple other coaching certifications. For six years, she served as an Action Coach for Pamela Bruner’s Impact X program to help entrepreneurs rocket their online business. And she’s self-published her own two bestsellers: The Authority Mindset and 17 Legal Ways to Double Your Income.   MOST IMPORTANTLY, Diana has helped nearly 80 authors attain Amazon bestseller status and hundreds more achieve top rankings. AND leverage their book beyond launch to profitably grow their business, reach

Video and Audio below ↓↓↓ Marketing and selling can both be intimidating activities to new business owners, but they are the lifeblood of your business. Alison Proffit is a Soulful Sales & Profitability Success Coach, helping small businesses approach their sales and pricing strategies from the heart instead of just the head. She’ll work with you on mindset, clarifying offers, up-leveling prices, and how to confidently sell through the art of connection with the support of customized scripting work and role-playing sales conversations. Selling becomes less stressful and abundantly more fun when working with Proffit Coach! Alison attempted to start her own coaching business 4 times. The key word there was "attempted". Each of these attempts failed. Primarily because of a lack of knowledge of what it meant to be a good salesperson. Having worked in the HR field for 15 years and receiving coaching certification, the business ideas were good ones, and the services that she of