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Showing posts with the label Creative work

The Deep Work Discussion - Erica Holthausen and Audrey Holst

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The team is back together for a deep dive into the topic of deep work. The trigger for this conversation is this article Audrey found citing a study that suggested quiet quitting is directly related to the difficulty people have getting their work done. https://www.fastcompany.com/90801721/this-one-overlooked-factor-is-contributing-more-to-burnout-than-any-other This special Thanksgiving Day edition of Your Own Best Company brings Audrey Holst and Erica Holthausen back together around the virtual roundtable to explore our insights, understanding, and experience of the practice of deep work. Here are some of our stopping points: ** Finding your deep work rhythm. ** Booking time with yourself. ** Learning your own work patterns. ** The necessity of deep rest for the purpose of deep work. ** Making space for car problems and hurricanes. and more! Want to find Erica? https://catchlinecommunications.com Audrey? https://fortitudeandflow.com And we're all on LinkedIn, too. Happy Thanksgiv

Selling the Experience

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You may have heard the old sales trope about people don't buy the drill; they buy the hole. I take that even further and suggest that people buy the enhancement to their life from the painting hung on the hook held by the screw in the wall that was put into the hole drilled by the drill. For the creators I work with who struggle with their pricing, I like to say that your price isn't for the object; it's for the desired experience. People buy things because of the experience of life they desire. And often, they're inspired to buy when certain experiences are suggested. When I learned this for myself, playing gigs became less an exchange of attention for money, and they became a more holistic offer - the music was a part of the enhanced experience of being together and enjoying an evening out. As I started to approach gigs that way, I started to make more money both in the pay for the gig and in tips. Tips skyrocketed. This doesn't just apply in artistic circumstance