Franklin Taggart's Blog

Anyone who's followed me for a long time knows I teach people how to market their business by delivering valuable and memorable experiences. Last week, I welcomed Cat Stancik back to Your Own Best Company for a discussion of something she's been developing called Fireworks Experiences. After our interview, I attended her Fireworks Experience Workshop. This two-hour crash course will help you identify the kind of Firework Experience that fits your strengths and your client's focus. In one part of the workshop, Cat helped me clarify a new front-end marketing strategy I've been working on that made my idea many times better than it had originally been. I've already seen some exciting results. Here are some of our talking points: ** What is a Fireworks Experience? ** How Fireworks Experiences make better buyers. ** How Cat creates safe spaces where sales can happen more easily. ** Five types of buyers. ** Gaining the confidence to go off-script. We also shared our mutua

Do you want your plan to determine your lifestyle or your lifestyle to determine your plan? Much of my work is focused on strategy and planning for career direction, business and marketing decisions, and some other transitional times. People often want to dive into the safety and structure that planning provides before they can answer a more basic question. How do you want to spend your time? Michael Hyatt has a great template to help people imagine their perfect week. I like to start with a starter timeframe of a day. What does your best day look like? As people work out these details, we're given a context and framework within which their best plans can take shape. Often, if people jump into the planning before considering their lifestyle desires, they set themselves up for a more challenging experience with a higher likelihood of failure. I've found that imagining how you want your days to unfold is an exercise that skips the challenge and failure. Since this is the end of t