Franklin Taggart's Blog

If you're a solopreneur or freelancer and you don't like marketing or promoting your product, service, or business, could that be having a negative impact on people's perceptions of you? I think so. My family and a few close friends call me a curmudgeon and it's not being used affectionately, but even I can share excitement and enthusiasm about what I do. If I couldn't, I shouldn't be doing this work. The idea of the unique marketing modality came out of my experience of not enjoying marketing my businesses. I couldn't stand networking, I dreaded the weekly email, and I didn't look much forward to blogging or posting on social media. No wonder I had a hard time getting clients. When I stepped back and allowed myself a moment of honesty, I saw that there were really only a few ways that I completely enjoyed marketing and they had several things in common - centered on talking, usually in a one-to-one setting, in a reflective role, and sharing wisdom. When

Here I am, banging the drum of "your business is as unique as your fingerprint" again. Partly inspired by Quiet Marketing: A Calm, Minimal Approach to Business and Online Visibility for Highly Sensitive Solopreneurs a new book by Danielle Gardner, I just want to shout again from the rooftops that no blueprint is going to fit your business perfectly. It's going to take time to find the tools, processes, and practices that work for you. Be patient as you explore! A big part of your business is going to be marketing. I have developed a new workshop to help you more quickly find the unique combination of strengths, skills, preferences, and opportunities that will make your marketing easier to do with much more satisfying results. To enroll in Discover Your Unique Marketing Modality, please go here: https://franklin-taggart-coaching.teachable.com/p/discover-your-unique-marketing-modality-zoom-workshop #startingabusiness #marketingmodality #onlinesolopreneurworkshop

We all have busy times and somehow we need to carve out a little bit of time for marketing. In this video, I share a simple strategy for those weeks when I only have an hour to work with. Focus on one specific and clear offer, get the copy written for your offer first, make it short and sweet. Then to promote the offer, take advantage of a tool like Canva.com to create a simple social strategy, reuse one basic design, and schedule your social media posts to lead people directly to your offer. There are a number of ways you can use a small amount of time with a great marketing impact. The main thing to remember is that you can be very targeted with your offer and message, and you can be creative in how you draw attention to it. Discover Your Unique Marketing Modality Zoom workshop is coming up on February 25th and March 4th. Enroll here: https://franklin-taggart-coaching.teachable.com/p/discover-your-unique-marketing-modality-zoom-workshop #marketingworkshop #onlineclass #marketingstra

Like many solopreneurs and freelancers, I've fallen for the belief that you have to be everywhere in order for your marketing to reach more people - every social media channel doing posts, stories, shorts, videos, live videos, reels, carousels, albums, polls, emojis, 24/7/365. And then you have to have a blog, a podcast, an email newsletter, a YouTube Channel, a snail mail publication, and a quarterly postcard to your old alumni mailing list. It was exhausting, impossible to maintain, and ineffective in reaching the right people for my business. A few years ago, I did an experiment. I evaluated all the marketing efforts I'd been doing to see which ones were getting the most desirable results. I wanted to know what they had in common. What I found ended up being the catalyst for my ideas around helping people identify their unique marketing modality. I discovered that the social media and content marketing content that was working best for me featured me in a speaking situation,