Franklin Taggart's Blog, Podcasts, and Videos

Some of us believe that we can turn our successes into formulas and that if we can just figure out what people want to see and hear, they'll want to consume the content we create. We study analytics to see any patterns of predictable behavior to replicate what has already been successful, only to find that we could release the exact same video on two different days and get two entirely different reactions.  Yet we keep looking for the magic formula - that one piece of virality that will push our visibility from obscurity to influencer overnight. We study trends and attempt to read the minds of potential content consumers, trying to know in advance what they will be in the mood for and then bending our creativity in that direction.  It seems that of those who have been successful, extremely few were overnight. The majority of people who have grown large audiences have been consistently releasing the best content they could muster, and the audience decided if it was interesting ...

I get almost daily inquiries from people about why their social media posts aren't being seen. Most of them haven't heard about algorithms, and if they have, they've heard mostly negative things. In this Franklin Taggart's Virtual Coffee Break, we ask and answer the question, "What is a Social Media Algorithm?" and we learn why that matters to businesses and marketers. The main thing to know is that the primary goal of an algorithm is to generate users' experiences. Social media platforms want people to stay engaged on their apps and they use algorithms to direct those experiences. I'll be offering a workshop this Saturday, January 8th, 2022 that will help people start to work with algorithms to create better-performing social media experiences. The workshop will be recorded and available in my school the day after the live event.  More information at https://www.franklintaggart.com/p/workshops.html  #socialmedia #algorithm #userexperience