Showing posts from June, 2023

From Conservation to Copy Conversations - Sheena McInnes

A Frequently Asked Question for 2023 from people I talk to is - Is it too late to start a creative freelance career? With all the talk about AI, ChatGPT, Midjourney, and whatever the AI flavor of the day is, these friends are rightfully wondering if they've waited too long to get into the game. I don't think it's too late at all. In fact, people getting started now may have an advantage over people who've been at it a while. Enter Sheena McInnes. Sheena is a copywriter who just got into the business in the latter part of 2022. Her first career path was literally in the wilderness as a conservationist and scientist. Ten years into the unpredictable weather patterns, large mosquitos, and non-human trail company (read large wild animals), Sheena found a coach and started looking for the next phase of her work life. She discovered freelance copywriting. Departing from the usual format of teasing valuable goodness from seasoned veteran creators and entrepreneurs, in this epi

Improve Creative Focus - Jessica Abel

 ▼▼▼▼▼ Time-sensitive announcement: Jessica Abel will be offering the Prioritize Like a Pro workshop live online at 1 pm on June 13. Registration information is here:   Great, free opportunity to learn about the Weighted Decision Matrix we talked about in the interview! The evergreen version of the Prioritize Like a Pro workshop is here: ▼▼▼▼▼ One of my biggest challenges as a creator is having more ideas than I have time to see them through. It's easy to get distracted, and I often get started on projects when they're new and interesting, only to set them aside as other ideas show up. This makes it exceptionally hard to finish things. I recently attended a workshop presented by Jessica Abel, a creative business coach, artist, author, and teacher, where she introduced a tool she's adapted for creatives called the Weighted Decision Matrix. While I've depended on standard to-do type list

Sharing Your Gift Through Stories - Lori Robertson

Humans are wired to connect through telling stories. It's been our primary way of communing with each other for thousands of years. Storytelling is so built into the design that we often don't recognize when it's happening or when we're doing it.  Lori Robertson, the SpeakHer Coach, joins Your Own Best Company today to talk about the power of story as a way to encourage, uplift, inspire, and transform. In her work with professional women, organizational leaders, and emerging influencers, Lori teaches how to bring a crystal clear message to people in unforgettable and valuable ways. In this interview, Lori shares her story of being put in front of large crowds early in her speaking experience, how she rose to leadership in an organization that sponsored over 30 large-audience live events every year, and how she now works with her clients to own their message and share their gift-laden stories on stages of all sizes. You may find Lori at ⁠⁠ and o