I listened to a podcast the other day in which two women were talking about their success online, which apparently had something to do with something called content. In the course of the 50 or so minutes they were talking, the word "content" was spoken between 5 and ten times a minute. Content, content, content. Creating content, content marketing, content, content, content, more content. This generic term has come to mean less and less, and it leaves a taste in my mouth comparable to that brought about by the generic beer I tried after the high school football game all those years ago. I can still bring the taste to mind, and it isn't a fond memory. It used to be that people wrote articles, or stories, or songs, or screenplays, or they made films, or wore out their dad's Super 8mm camera, spending their hard earned lawn mowing cash on getting those films developed, then splicing their masterpieces together on the kitchen table with a pair of scissors and Scotch