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Showing posts with the label The only shortcut is the long way

Becoming an Influencer Part 2

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In yesterday's Coffee Break, I was spouting off about the idea of becoming an influencer being a goal. I have no problem with someone pursuing that dream, but if that's their only focus, that alone won't be enough to sustain a business. If they hit the jackpot and make big cash for a little while, I'm not going to say anything negative about it. I believe in luck, as much as I do work. The part I left out yesterday was the crucial role of community in the process of becoming an influencer. For clarification's sake, I want to say that I'm using the word influencer to identify a person who gets paid to influence their community to buy things or join things. I seriously believe that every human being has their own natural way of influencing, but I'm not talking about that here. Some of the online influencers I admire a lot are John and Hank Green. They didn't set out to become influential. They just found an interesting way to communicate with each other th