Showing posts from August, 2021

The Science of Persuasion - Cindy Skalicky

▼▼▼Watch and Listen Below▼▼▼ Communication Coach, Cindy Skalicky says, “Introverted public speakers are needed and hard to come by. I want to reach people who have an interest in presenting more but who are unsure how to go about this because it makes them nervous. It does not have to be about getting onto a stage, but often early-stage folks don't even want to share a lot about why they are great at what they do because they feel pushy. I want to help them see the value in preparing messaging for those 'elevator pitch' or 'sales pitch' moments so they can stand in their shoes with confidence and attract more clients.” Cindy is an expert in rhetorical theory - or the science of persuasion. Her passion lies in taking a message in and teasing it apart to determine its overall effectiveness and persuasiveness. She helps clients understand the power of persuasion by teaching Aristotle's hidden gem of genius, the rhetorical triangle. Cindy is originally from Chicago;

Franklin Presenting for Small Business Week Marketing Mastery Program Sept. 14

  If you're a Larimer County business owner who would like to improve your social media game, I'll be presenting on The Care and Feeding of Your Algorithm at the Marketing Mastery Half Day Bootcamp of National Small Business Week the morning of Sept. 14. Learn how to transform your social media algorithm from a monster to a lap dog. The Bootcamp will also feature LBDC Director Kat Hart presenting on Bare Minimum Digital Marketing, and Brenda Rundback of Shadow Play Films teaching Getting Comfortable in Front of and Behind the Camera. This will be a fun and insightful morning! Registration information here: Hosted by Loveland Business Development Center  &  Larimer SBDC Check out the whole week's agenda here:

Getting Past Small Talk in Networking - Johanna Walker

▼▼▼Watch and Listen Bel;ow▼▼▼ It’s amazing to meet people who feel one hundred percent calm and confident on stage, but who feel timid and uncertain in smaller, unstructured settings. Johanna Walker is a speaking and storytelling coach in Boulder, Colorado. Listen to how she describes her work and the beliefs that drive it:  “I crack open opportunities for people to experience pure, raw truth, then watch them nail their presentations and watch their careers and their lives soar.  I believe everyone has a story that can make a difference in someone's life.  I believe that no matter what message you're trying to convey, you won't get anywhere till you truly connect with your audience.  I believe in the power of bringing your whole body & voice & breath & heart into the room, and speaking from there without apology, even when the idea of it scares the bejeezus out of you.  I believe when you walk right up to your fear and shake its hand, tectonic shifts happen----i

Connect, Converse, Close with Cat Stancik, The Lead Boss

▼▼▼Watch and Listen Below!▼▼▼ Are you ready to toss out complicated overly automated tech and funnels that are expensive and time-consuming to build, never work as well as people told you they would, and honestly make you want to tear your hair out?   My guest in this episode is Cat Stancik, The Lead Boss.  She's going to share a simple and strategic approach to consistently fill your pipeline with highly qualified leads that are ready to buy, so you can hit your revenue targets predictably and spend your time the way you want. Known as the Lead Boss, Cat works with time-crunched Experts and Entrepreneurs, who want to multiply their 6 figures over and over again to scale past 7 and beyond. To download Cat's three-part training, including her one-hour-a-day lead gen strategy, social media swipe file, and close script, visit !

Surviving A Startup - Steve "Captain Hoff" Hoffman

▼▼▼Watch or listen below! ▼▼▼ The first few years of starting a business can be a thrill ride of unforeseen circumstances, surprising challenges, and your full range of emotions. For many new business owners, having a trusted guide to help you navigate these equally exhilarating and terrifying experiences is the difference between success and failure. Today’s guest is one such guide. Steve Hoffman (Captain Hoff) is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. He is also a venture investor, serial entrepreneur, and author of several award-winning books. These include “ Make Elephants Fly ” (published by Hachette), “ Surviving a Startup ” (published by HarperCollins), and “ The Five Forces ” (published by BenBella). Hoffman launched Founders Space with the mission to educate and accelerate entrepreneurs. Founders Space has become one of t

Assessing the Assessments - Joanie Connell, PhD

 ▼▼▼Watch or listen below▼▼▼ If you’ve been paying attention over the past year, there has been an explosion of interest in using online assessments, quizzes, personality tests, and other interactive tools as marketing and sales stimulators. Ryan Levesque’s Quiz Funnel webinars drew a huge crowd of people looking to learn how to create quizzes that would get people past the door of their business and become customers. Interact, a company who offers a platform for quiz design and hosting offers dozens of easy to adapt quiz templates so even the least statistics oriented among us can create a compelling and interesting quiz experience for our social media, websites, email, and anywhere you can copy and paste an html code. I invited my friend, Dr. Joanie Connell of Flexible Work Solutions, and the Reinventing Nerds Podcast to be our resident expert on all things assessment. Her depth of experience as an organizational psychologist and consultant will help us understand a few of the best a