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Showing posts with the label Avoiding frustration

Industry Standard Doesn't Mean Best Option

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Many years ago, a good friend of mine spent over five thousand dollars on a digital recording system featuring ProTools's latest and greatest technology. My friend had never had any experience with digital recording, although he'd had decades of experience with analog. His sole reason for purchasing the system he did was that the salesman told him it was the industry standard, which was a true statement. He set out to learn how to use his new system and ran into obstacle after obstacle. Months after purchasing it, he had yet to have recorded even a few seconds of audio. He was beyond frustrated. Yes, this system was industry standard, but it was intended to be used by professional level technicians, not novices. He never was able to make the system work. We need to treat claims of industry standard with an eye of caution and suspicion as DIY entrepreneurs. Just because professionals within an industry can make something work doesn't mean it's your best option as a new u