Michelle Nedelec ▼▼▼ Watch and Listen Below!! ▼▼▼ Being her own boss seemed like the best option after being fired from a job working for someone else - her sister. 28 career pivots later, Michelle Nedelec has gathered a toolbelt full of business experiences that she draws from as she helps other business owners and executives navigate their marketing challenges. She's also a sought-after speaker, the host of five podcasts at last count, and a wickedly wise business strategist. In this episode of Your Own Best Company, Michelle opens up about: ** Being led by curiosity. ** Finding opportunities in surprising places. ** Insanity as a marketing strategy. ** The important distinction between employee and owner. ** How to become a certified forklift operator wearing six-inch stilettos. Michelle's Social Media  Facebook https://www.facebook.com/michelle.nedelec1   Facebook Group https://www.facebook.com/groups/businessownershipsecretstoscaling   Linkedln https://www.linkedin.com/i

  Virtual Backgrounds in Zoom aren't a new feature, but my friend Bonnie asked how I make mine so I made a tutorial for her. I'm sharing it with whoever else would like to learn. I'm a Canva Pro affiliate, so if you haven't tried pro yet, use my link to start your trial: https://bit.ly/Franklin-Canva (Link is case sensitive) Thanks for watching, sharing, and subscribing! #Zoom #Canva #tutorial 

  Persuasive communication is a cornerstone skill for every business owner, and many have never learned effective ways to consistently present influential messages. They may have a compelling offer but haven't established a strong enough connection to support it. Or the reader may be skeptical of claims after trying solutions that haven't worked, but the message doesn't acknowledge their experience. Billy Broas has gathered messaging wisdom from some of the greatest marketing communicators in the world and consolidated that knowledge into an extraordinarily useful framework called The Five Lightbulbs. In this episode of Your Own Best Company, Billy walks us through the framework influenced by copywriting masters like Eugene Schwartz, John Carlton, Gary, Bond, and Kevin Halbert, and David Garfinkel. Using The Five Lightbulbs framework will enable you to tailor your message to your customer's specific circumstances, and it will give you all the components of a complete pe