Franklin Taggart's Blog

You've met Jess Kotzer before in some of my other podcasts talking about automation, self-publishing, and collaboration. We recently had a fun conversation about our entrepreneurial experiences and we decided to push "Record". Topics? ** Following curiosity toward learning ** Navigating the sea of offers ** Reversing the production/consumption ratio ** The day jobs that support our entrepreneurial habits ** Being yourself and your brand ** Following intuition, caring, and curiosity as trusted guides Check out Jess' new website at https://jesskotzer.com and watch her recent YouTube shorts on Airtable automation here: https://www.youtube.com/user/youngyessington Find Franklin's blog at https://franklintaggart.com #entrepreneur #solopreneur #businessowner 

Going through my email this morning, I was struck by how many I automatically deleted and the tone in many subject lines that led me to open the email and unsubscribe from their lists. After having a Gmail account for a couple of decades, I know I'm on every spammable list that has ever been made, but these emails were from lists I had once been interested in enough to subscribe to. Here are a few of the things I reacted to: ** Hyper-agitation of pain points. ** False urgency. ** FOMO ** Arrogance disguised as authority. ** The pretense of knowing what I need. Now I get that we've all learned how to attract and define our audience not only with the positive but also with the negative, but I noticed the trend was mainly to the negative and not being completely well(I've had a doozy of a cold), I internalized it more than I usually do. This marketing didn't feel good. I think there are better ways. Referenced in the video: Jess Kotzer - Check out her recent YouTube shorts

The most common challenges I both experience and hear about social media are that it's overwhelming and difficult to keep up with. It can be repetitive work with mundane tasks lined up for days. Today's guest offers an option that many may find helpful in getting their social media task list under control. Jess Kotzer has been involved in digital marketing for several years and she's discovered a large number of tasks that can be easily automated so that entrepreneurs can get many hours of time back. In this short introduction, Jess shares some ways you may already be using automation in your email, scheduling, and basic social media posting, but she takes it many steps further, giving us a glimpse into how a tool like Airtable can be used to automate an entire content production and distribution workflow. If you have questions about how you might use automation to take some of your most overwhelming tasks off your plate, Jess is the first person I'll send you to. #soci

I've built several email lists over the years for various enterprises. My music email list grew to about 3500 people over 20 years. This isn't huge compared to the efforts of others, but it was grown a couple of enrollments at a time when I was playing for small audiences consisting of mostly the same people. My current email list is less than 500 people, and I write only a few emails yearly. Most of my marketing for coaching is face-to-face, and I've not had much to promote through email. I'm not someone who will tell a new business owner that they MUST do anything regarding tools and tactics. I think we need only to concern ourselves with two questions - how will we make and maintain connections with customers, and do our methods work adequately? My social media experience goes back to MySpace. I've experimented with every platform except WhatsApp and Snapchat. None of the social media platforms have been as reliable as email for reaching people I need to stay in

Hi All! For the Coffee Break today, I'm featuring this live stream I did with my friend, Jess Kotzer from SelfPubHub . We had a fun chat about some creative possibilities for authors in podcasting. You should be following her channel! https://www.youtube.com/user/youngyessington I'll be back with another Coffee Break tomorrow. See you then! Jess writes: We've only just begun to learn how podcasting can be used to build and nurture communities. We need to think beyond our traditional purposes of just selling books and products to see new and creative ways we can create experiences that are memorable and valuable, and that still make the sales.  My friend and now go-to marketing advisor Franklin Taggart is the coach people turn to when they're ready for big creative ideas in their careers, business, and marketing. Tune in, if only to hear his sultry voice. To schedule a free microphone placement Zoom call, please visit https://bit.ly/MicrophonePlacement . #podcasting #aut