Franklin Taggart's Blog

 I've made a lot of PDF downloads for lead magnets, starting with a first guitar buyer's guide I offered for one of the first blogs I started in 2009. Free PDFs were how most online marketers built their lists back then, and it seemed to work pretty well - until it didn't. When I started to study digital marketing more intensely a few years later, I started to collect PDF lead magnets. The Google Drive folder where I keep them now lists over 600 document files stored there, and I can probably count the number I've read completely with my two hands. I've also tried to offer mini-courses in exchange for email addresses, which worked for a while, but those ultimately slowed down as the PDFs did. Finding ways to attract new customers and clients grew more difficult as people became wise to the tactics and the lead magnets' quality declined. I remember trying to find a way to use tools like surveys, and Google Forms to both gather information and deliver value, but i

  Working on course videos for my wife this weekend was a great reminder of what a star I'm sharing life with. She's an exceptional teacher and deserves a much wider path of influence, even though she's already created a very positive name for herself. Visit https://simplybeingwell.com and see what I'm saying. I've also been working on a Quiz Quick Start mini-course to highlight Interact Quiz Maker software. I became a big fan of quizzes a couple of years ago and I've written a few for clients. Finally getting around to making some of my own. I was asking some people in the Interact Quiz Collective for some feedback and was marveling at the intelligence in that virtual space. And every one of them is finding a way to share what they know in creative and innovative ways. There's never been a better time for sharing knowledge of every kind. The sizes and shapes of all the potential packages are already mind-blowing, but we're still finding new ways to sha