Do You Even Like Marketing?

If you're a solopreneur or freelancer and you don't like marketing or promoting your product, service, or business, could that be having a negative impact on people's perceptions of you? I think so.

My family and a few close friends call me a curmudgeon and it's not being used affectionately, but even I can share excitement and enthusiasm about what I do. If I couldn't, I shouldn't be doing this work.

The idea of the unique marketing modality came out of my experience of not enjoying marketing my businesses. I couldn't stand networking, I dreaded the weekly email, and I didn't look much forward to blogging or posting on social media. No wonder I had a hard time getting clients.

When I stepped back and allowed myself a moment of honesty, I saw that there were really only a few ways that I completely enjoyed marketing and they had several things in common - centered on talking, usually in a one-to-one setting, in a reflective role, and sharing wisdom. When I based my marketing on those strengths and preferences, everything turned around.

The pilot offering of the Discover Your Unique Marketing Modality Workshop happens next Friday and the following Friday on Zoom. It's being offered at the lowest price it will ever be available for, and there are only a few spots left. One of them can be yours if you go to this link and enroll:

I hope to see you there!

#marketingsucks #Ireallydonthatemarketing #dontwastelife