Franklin Taggart's Blog

I started 2022 with a stark realization about my content consumption habits and committed to reverse the ratio between content consumption and content production. My practical commitment to make this reversal was to release a new episode every day of the year on YouTube, my podcast, and my blog. I was able to keep this commitment, and I've seen some incredible results.  When Spotify released its Wrapped reports in November, I'd already released 300 episodes, created 4,200 minutes of content, and seen my streaming numbers increase by 999%. December numbers will show that I reached over 365 video/audio/blog releases, and my number of minutes will be over 5000. YouTube reports that I've generated 19,200 views on my channel, and my watch hours have increased to 582. These numbers are enough to encourage me to continue releasing new video, audio, and blog content with a high frequency, although I will be allowing myself a couple of days off each week from now on. I'm also ex

 I haven't listened to as many podcasts this year as last, but I wanted to mention those that I still automatically download. I keep my subscription list trimmed to about fifty shows, and right now it's at 49. Of those, there are less than ten that I listen to every episode. I'm sharing my top ten for 2022 according to the Podcast Addict app. 1. The Entrepreneur's Ecosystem Podcast - I made a recommendation video about this one  back in October. Dawn Petrin and Chanti Zak host in-depth interviews with coaches, copywriters, marketers, and other entrepreneurs. The enthusiasm and energy are high, and the guests are top-notch. 2. Copywriters Podcast - This has been one of my top picks for a few years. Copywriting coach David Garfinkel curates marketing communication advice from some of the best writers in the history of modern advertising. While I don't consider myself a great copywriter, I continue to learn things from this show that raise my game. 3. Akimbo: A Podca

While I made the commitment to consume less content in 2022, I managed to read more books this year than I've read any other year of my life. A couple of reasons for that are that a friend of mine and I started off the year with a discussion of It's Not Your Money, by Tosha Silver and then decided to keep the discussions and books going after we'd finished. Additionally, I've become an Audible true believer. I've read more fiction this year than ever and it's mostly because I can listen while driving, walking the dog, washing dishes, and in quiet moments with earbuds. The list is long this year. I'm sharing Amazon Associate links if you think you'd like to read any of these. Your clicks result in my commissions, so thanks! From Book Discussions It's Not Your Money, by Tosha Silver  This one was on my list last year, but I have a feeling I'll revisit it yearly. Great spiritual perspective on money and some simple practices to positively shift our

Jody has risen to the highest levels of her company ladder, but she's frustrated that she's been getting passed over for promotion to the C-Suite. She's done the work, brought innovative ideas to the table, and has seniority over all but the CEO and COO of the company. It doesn't make sense that she is not being considered for advancement. This is a perfect situation in which to call Fran Gallaher. Fran is an intuitive guide who helps individuals and organizations supplement their data, logic, and rationale with information that may be discouraged or ignored due to being outside the realm of normal business convention. Fran teaches people how to access and understand their own inner senses as they navigate their way through making their best decisions for themselves and their organizations. She also offers professional intuitive services as a coach and consultant. In this episode, we explore topics like: ** Identifying and using your inner senses. ** Being willing to tr

I made a video the other day asking the question, "What if you can't find your why?" I've had some strong reactions to that idea. There were a couple of people who treated it as a condition on par with a disease, quickly prescribing things to do to solve the problem. Why are we so adamant that life has to have a purpose? Where did we get the idea that it needs to mean something, and that we're less than if we don't land on that purpose that gives our life meaning? I wonder if my food will taste just as good if I don't have a bigger purpose than just living? I wonder if music will move me more if I know I'm here for a reason? I wonder if I can be okay without winning one of the coveted prizes? In the video I refer to a story about Buckminster Fuller that appears to be urban legend, but it remains insightful. Here's an article if you want to know more: https://www.nytimes.com/2008/06/15/arts/music/15ster.html (Sorry if there's a paywall). I wond

The town where I spent many growing up years had a thriving local mom-and-pop-based business economy when I was young. The big stores back then had outlets in our town, but most of the commerce that happened, took place between people who lived there and whose families owned the businesses. My Aunt Lue was one of them. Our family helped Aunt Lue run her hotel until after she died, then they sold it to make way for a new post office. WalMart moved into town in the 1990s and Main Street stores were boarded up. Even Sears, Montgomery Wards, and JC Penney are gone now. Every business has a lifespan and that includes social media platforms with all the rest. We've seen platforms like MySpace, Friendster, Google+, and others last a few years and then get replaced by something else that works better. The featured video on the end screen is the interview I did with Yifat Cohen where she tells the story of growing a community of 100,000 followers on Google+ only to have Google pull the plug

This year I released a handful of new courses and have had over 300 people join my Teachable school. After some recent pricing and service changes announced by Teachable, I've made the difficult decision to leave their service and host my courses on another platform. I'm working on the last-minute details of that switch and will be sending out announcements to all my subscribers as soon as I have a place for you to access your courses. This trend of slashing services and increasing prices has been popular in the SaaS world this year. I've had four of my primary Saas subscriptions do a similar thing, and I'll be leaving all of them as soon as my current subscription period is over. As a business owner, I know that business models are evolving things, and they change as the market demands. But when you change your business model, don't piss off your existing customers. My business model is also changing, but I've made it a point to get feedback from the clients I&