Posts

Putting Small Towns on the Map - Heidi Kerr-Schlaefer

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Freelance writer Heidi Kerr-Schlaefer started her Heiditown blog over 15 years ago to share her experiences, interests, and point of view. It grew from a personal blog into a valued resource for tourists in Colorado looking for a more personal experience than all those on the beaten path. Heidi expanded her services in the direction of destination marketing and festival promotion, building her reputation as she and her husband and various pets traveled from small town to small town, one road trip at a time. The Heditown brand continues to expand as Heidi now offers consulting services to small towns leaders, helping them to find and articulate their uniqueness and finding aspects that deserve celebration and build local pride and optimism. Find Heidi at https://heiditown.com . Also mentioned in this episode: Tacos and Pho - https://tacosandpho.com And Ryan Schlaefer Fine Furniture - http://www.rtsfurnituredesign.com/ Thanks for listening, subscribing, reviewing, and sharing Your Own Be

Coming Up! Persuasive Marketing Messages Live Class in Fort Collins!

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  Unless you took classes in advertising or rhetoric or were a high school debate team member, chances are you didn't have any formal education in persuasive communication. But as a business owner, most of the communication you do is persuasive in nature. Marketing, sales, recruiting, motivating, and encouraging are part and parcel of your daily interaction. Some of us think that persuasive communication is coercive or manipulative, and in some cases, it is. Still, we all have learned ways of influencing others that are honest, transparent, and helpful.  In this live, in-person class, we'll learn how to increase our marketing messages' persuasiveness. We'll cover important topics like: Creating sensory experiences with words. Building your power-verb vocabulary. Appealing to reason, emotion, and desire. Suggestion and imagination. Simple message frameworks. The class will be happening Wednesday, April 12, 2023, from 1-4 PM  at Larimer SBDC. The cost is $25, which is a s

Becoming a Game Changer - Brooke Monaghan

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  ▼▼▼ Watch and Listen Below! ▼▼▼ I love what Brooke Monaghan has to say about entrepreneurship: "...this is what I always have to break down for people. Listen to anyone who has anything to say about entrepreneurship, and what they're going to tell you is, if you can figure out a way that people in your community are not being served, innovate some solution for them. That is the foundation for creating a business. So when I talk to people who are part of a community, and really care about some weird little niche thing, and they see all of the problems - here are all the ways that we are not being served - here are all the ways that we are being overlooked. Here are all the ways that we're being left behind. And they have some idea about how they can make that better. That is literally the thing that everyone like me who really wanted to be in business needed, but didn't feel like they had a thing. That's the thing that we have all been searching for. Please, pleas

Franklin on Reinventing Nerds with Joanie Connell, PhD - Can We Be Friends With AI?

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Thanks to my dear friend, Joanie Connell, Ph.D., for the invitation to a conversation about the AI tidal wave, the challenges and opportunities it brings, and the book I made. While the title might suggest an adversarial relationship, I hold out hope that our capabilities are about to expand in positive ways we've never dreamed of.  Reinventing Nerds has been a favorite podcast of mine since its launch, and I encourage you to listen, subscribe, share, and review! https://reinventingnerds.blubrry.net/2023/03/24/franklin-taggart-humans-vs-ai/ #ai #podcast #kdp #author #newbook #chatgpt  The book is HERE  

What Are We Really Working For? - Audrey Holst and Erica Holthausen

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  As 2023 started, I invited Audrey Holst of Fortitude and Flow and Erica Holthausen from Catchline Communications to come back for a conversation on the topic of why we do the work we do and all the smaller questions attached to that. The chats we three enjoy are some of my favorites, and this one raised the bar even higher. We had much to talk about, including: ** What becomes possible when basics are taken care of? ** Redefining the rich life. ** What the gym can teach us about business. ** Stepping back from the production/consumption loop. ** Variable-Speed working Find Audrey at ⁠ https://fortitudeandflow.com⁠ Find Erica at ⁠ https://catchlinecommunications.com⁠ All three of us are active on LinkedIn, too. As always, thanks for listening, subscribing, reviewing, and sharing Your Own Best Company with Franklin Taggart! #podcast #career #solopreneur 

Franklin on Transcend your Dichotomy Podcast with Brooke Monaghan

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  I was recently introduced to Brooke Monaghan by our mutual friend Audrey Holst. Upon meeting, I found Brooke to be a kindred soul in her outlook and unwillingness to settle for the status quo. We both decided we needed to interview each other, and I'm so glad we did. (Her interview on Your Own Best Company will be released next week!) In this episode of Brooke's podcast, Transcend Your Dichotomy, we had time to go deep with several topics. First, thanks to Brooke for giving me the space and time to share my story. Some of the other twists and turns we took: ** My skepticism and suspicion around the term 'thought leader" and those who would be quick to identify themselves as such. ** What it means to be a coach and to discover that calling in different ways. ** The power of working alone, not in isolation, but in solitude. ** My rapidly intensifying interest in AI and the impact it may likely have on the ways we work and live. You can listen to the episode on the plat

If You Host Zoom Meetings, You Need This Book!

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  ** Watch, Listen, and Read a Sample Below ** The first online networking mixer I ever attended in 2021 had over 100 attendees. The hosts had to pay for the extra space and had inadvertently disabled the breakout room assignments when they did. As the event ground to a halt, the host apologized and then asked, "Is Robbie Samuels here?" From one of the many screens and rows of faces came the reply, "Yes, I'm here." With a couple of his brief suggestions, the problem was solved and the rest of the meeting went off without a hitch.  I spend around 90 percent of my working time in online meetings. From podcast interviews to coaching clients to group calls to summits and webinars -  not a day goes by when I wouldn't love to have Robbie's expertise in the room. Robbie's new book, B reak Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events makes his expertise available to all of us, and it will raise the bar in every kind of online gathering