Recommended Podcasts: Business Reimagined and StoryBrand
Some of my friends familiar with the Christian publishing world will likely recognize the name of this author of books like Blue Like Jazz, and last year's Scary Close. Donald has created an exceptional framework for shaping your message in a variety of settings, not the least of which is marketing. StoryBrand is taking shape primarily as a workshop for business leaders, entrepreneurs, and creatives. The StoryBrand workshops teach an archetypal story framework that is inherent in 2000 years of epic storytelling. Marketers that adopt the StoryBrand framework are reporting fantastic results in terms of brand recognition, persuasive marketing, and sales; several companies reporting doubled to quadrupled sales after implementing StoryBrand.
In his podcast, Donald is very generous in sharing the framework, and his guestlist is also stellar with people like Dave Ramsey, Michael McHargue(Ask Science Mike), and Michael Hyatt. There are so far only 6 episodes available, but each one is full of incredible information. He could easily build new podcasts just based on the answers to each of his questions in these episodes alone. Again, these are worth listening to repeatedly.