FranklinTaggart.com

Sharing the podcast panel today at Founded in FoCo, I was struck by how each of us on the panel had been through major path changes in our lives and careers. In our own way, each of us had decided to turn our backs on convention and move in a self-determined direction. And just before the panel, I'd had a wonderful catch-up conversation with a friend I hadn't seen in a few years. I was struck by a similar story that she told of finally reaching the point where she could no longer tolerate the way life had become and was motivated to make some significant changes in her career. For me, one pattern has been to hold on to circumstances that my soul wants to leave behind, and I have to get to a place of serious discomfort and rage before I'm willing to start letting go. As I've gotten older, I've wondered if there aren't earlier warning signs that I could pay attention to before getting to the point of severity. In this Coffee Break, I share some insights I've s...

I've been asked three times this week if it's too late to get into content marketing, or more specifically, YouTube or podcasting. My answer is no, it's not too late. The days of easy audience building on those channels may indeed be a thing of the past, but there is still room for every unique voice out there, especially if they have a new angle to share or a specialty that hasn't been widely discovered. I think it's smart now to be more narrowly targeted with your show topic. Most of the general topics have been done into the ground, but the niches within those topics may have never been touched. Do your research and see what gaps there are in your specialty area. Make your channels about that. Fill in the gaps with your knowledge and point of view.  I see the online realm as a mosaic with an untold number of unique tiles. Your tiles are just as important to the composition of the picture as all the rest. The one thing that hasn't been saturated yet is your ma...

I'll be participating in a panel discussion on podcasting this Friday, September 30, 2022, for the Founded in FoCo event. If you're located in Northern Colorado and would like to attend, the free event is detailed here: https://foundedinfoco.com In getting ready for the panel, I've been going over my own experiences in podcasting. I did my first in 2010 as a part of a home recording content channel I had. It lasted only for about a dozen episodes before life interrupted, but I remember the learning curve back then was very steep, and the pieces that had to be put together were numerous compared to blogging which took about ten minutes to set up. My next podcast happened in 2017. Making Your Own Way was a podcast that featured interviews with many of my friends and clients who had decided to leave behind the conventional career and life paths and forge their own. Make Your Own Way also lasted for about a dozen episodes, and I changed the podcast's theme to The Reset. The...