Conversation Through Content - The 4 Ps - Cat Stancik

One of the most popular episodes of Your Own Best Company in 2021 featured an energized and inspiring conversation with The Lead Boss, Cat Stancik.

In this "Best Of" clip, Cat shares her social media content strategy, the 4 Ps:




and Pitching

Cat uses and recommends this conversational content framework as a part of her lead generation strategy that centers on building strong relationships and finding leads among the people you're already connected with.

Find the entire episode here:

To learn more about Cat, visit

#socialmedia #leadgeneration #contentstrategy