Is Your Free Stuff Keeping People From Buying?
Between meeting a potential client and inviting them to purchase a service, my client had four stages of free offers. Most people didn't get past the first one, and no one had the patience for all four. The only people who paid her were those who had been referred by other clients.
Find out how we changed her strategy in today's Coffee Break. Hints:
** Limit stages between meet and purchase to no more than three.
** Use the freebie to help them make an educated buying decision.
** Don't call it a newsletter or invite people to join your list.
** Don't feel like you have to give things away to thank people.
Let's see how this turns out.
#marketing #freebies #leadmagnet