What Makes an Experience Valuable?
I use a simple framework to guide my marketing and sales activities.
1. Connect human to human - forget the technique and build a real relationship through your message.
2. Inspire imagination - Help people experience a different possibility in their mind and show how you will help them reach it.
3. Invite people to take the next step toward that outcome.
4. Deliver valuable and memorable experiences - No matter how small your message is, you have an opportunity to make a positive difference. Make it.
This framework has served me well, and I recommend it to everyone.
In this Coffee Break, I share a recent conversation in which the topic of delivering valuable experiences came up. I've shared the same ideas here.
I offer coaching and courses to teach you how to do this. Please get in touch, and let's explore how this framework can help you.
#messaging #framework #value