What Attracts People to What You Do?

Thanks to all who attended this morning's masterclass. I enjoyed the discussion in my breakout group very much and have been reflecting on it all day. We were specifically talking about what it is that people are attracted to in the work we do, whether as creative people, in business, or in the causes we support.

A few answers presented themselves. First, we are attracted to people we sense have the same values as ours, or at least similar values. The qualities of life we find important tend to be important to them as well.

We're also attracted to personality. I shared how many of the clients who find me tend to have a similar personality to mine and how the clients with an opposite personality often find working with me to be a conflicted experience. 

Lastly, we just started talking about the quality of life people desire and how it often is a driver in finding our work. They're looking for a difference that our work delivers. Maybe enrichment, enlivenment, fulfillment, or something else they may feel is missing or lacking.

I'm sure the conversation could have been hours longer, but these insights helped us all understand a little bit more about how we might present our work to the world so that it finds the place where it will make the biggest difference.

#clientattraction #marketing #newclients