Not Wanting To Be Found

I had a realization the last few days that doesn't come as much of a surprise, but it is liberating to finally see. Several people wondered why I had a small mailing list after being perceived as a marketing expert. It felt good to finally articulate that I don't really want to be found, and I don't think I'm the expert that others see.

I do love marketing because it's the most human thing about business, but I still don't believe that there is an honest-to-God marketing expert anywhere in the world. It's too fluid to be mastered.

All that said, when I saw and admitted that at the root of it all I don't want to be discovered, located, found, or noticed, I breathed a huge sigh of relief at having made the statement. 

Visibility may or may not have helped my situation. At some point, people did find out about me, but more often than not, I found them first. If I meet someone and discover I can help them, I will be relentless in my pursuit. But I don't care if they ever follow me on Facebook.

I have more to say about it that you can hear in the Coffee Break, but it feels good to come clean and say that if you want to spend your time on other things than visibility, it's OK by me. There are other ways available to us that are a better fit.

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#visibility #invisibility #visibilityparadox