Creative Marketing Projects - Monique Renee Eckes
Most photography studios use traditional marketing methods to book one session at a time. Their communication channels are crowded with competition, and they often have to resort to deep discounting to land new clients. Pro Pet Photog's Monique Renee Eckes took a class that challenged that way of thinking and doing business.
In that class, she was inspired to publish a locally-focused book about places people take their dogs in Northern Colorado, and NoCo for Doggos was born. In this episode, Monique shares the story of how this idea developed and how it led to filling 34 photo sessions in just a few days.
When she needed to promote her professional videography services to busy veterinary offices, she wondered how she would find and get in front of the people who were making decisions about marketing those services. They were difficult to find online, so channels like YouTube and even LinkedIn didn't prove to be effective. So Monique had a simple idea to promote her services using video, but offline.
Monique also shares about her adventures on YouTube, rebranding and building her Pro Pet Photog channel, and starting a new channel, Cattail Chronicles, with her husband Steve that is growing rapidly and has given him a reason to retire from his corporate job.
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