What's Your Specialty?

In yesterday's coffee break, I asked what role you want to be remembered for. Today, I build on the same questions, but I want to know which specialty you want people to associate with you and how do you communicate it? Part of your business niche or audience identity comes from knowing your own specialty and being able to articulate it in a way that people will remember and understand. 

Your specialty is one aspect of your business or craft that needs to stand out from among all the others like you. It differentiates you from them. It also helps potential customers make decisions about working with you or buying your products and services. Take some time and write about your specialty in as much detail as you can. This will help you communicate it more clearly when you're asked about what you do. 

#positioning #h2hmarketing #specialization