How Do People Remember You?
Today on the Coffee Break I'm thinking about how people tend to only create one association in their minds for each other. People tend to think of me in one of a few roles, but never all three. A common challenge for people in new roles or organizations is helping people see and remember them in a new way.
In marketing, a lot of importance is put on positioning your business as the one to remember in your area of service. Are you helping people create this association with you in their minds?
#positioning #customerperception #h2hmarketing