Why You Shouldn’t Write Your Own Marketing Copy – Breanna Gunn
Writing for advertising and marketing looks like it should
be simple - use words that can be understood by a 10-year-old, keep your
sentences short, and lots of exclamation points – what could be so hard about
that? But the truth is that even accomplished writers struggle to find the
right words, flow, and structure to promote their books, their products,
and their businesses effectively. It turns out that copywriting is a field with
many specialties and specific disciplines that you didn’t learn in high school
English class.
In this episode, marketing consultant and copywriter Breanna Gunn helps us to understand more about copywriting, some of the specialties within the field, and why we will want to enlist the help of a professional when it’s time to promote what we offer. We’ll hear about the differences between copywriting and other forms of communication. We’ll learn where to find the right copywriters we need. And we’ll explore the communications that business owners still need to do for themselves.
Breanna Gunn has been a copywriter and marketing consultant for 11 years. She serves entrepreneurs in a variety of business areas, helping them find the most effective and attractive ways to represent their businesses and themselves. She offers a free one-hour marketing assessment that you can schedule at https://briannagunn.com/book. Be sure to check out her courses and other offerings while you’re there.
Your Own Best Company is a podcast and community created by Franklin Taggart to support and encourage people who prefer and enjoy working alone. To find out more, please visit https://franklintaggart.com.